COMM 315 - Persuasion & Attitude Change

Credits: 3

Examines processes and theories of attitude change; susceptibilities and resistances to persuasion; audience analysis; message formulation, and source credibility; verbal and non-verbal components of persuasive communication.

Requisites: COMM 105A or COMM 105B or instructor permission (Required, Previous).

Session Cycle: Fall and Winter Yearly Cycle: Every Year