MKT 453 - Advanced Selling and Negotiation

This course develops skills to understand customer need analysis, create effective presentation and interpersonal communication, examine advanced negotiation, and develop sales planning. Several methods such as role-playing and cases will be used.

Requisites: MKT 433, junior standing (Required, Previous)

Credits:4 cr

Session Cycle: Fall, Winter, & Spring/SummerYearly Cycle: Periodically