MKT 433 - Personal Selling

Understanding the value of developing personal selling skills by exposing students to a personal selling academic theory, role play scenarios, and real-world applications and ethical dilemmas. The course also studies the role of selling in the entire marketing process.

Requisites: MKT 331, junior standing (Required, Previous)

Credits:4 cr

Session Cycle: Fall, Winter and SummerYearly Cycle: Every Year