Nov 30, 2024  
2017-2018 Undergraduate Academic Catalog | Expires Aug. 2024 
    
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MGT 451 - Creativity & Business Feasibility Analysis

This course requires students to develop a business idea along with extensive testing of its feasibility in the market. The class will incorporate elements of design think and creativity training. Market analysis of the feasibility of the venture will be conducted through questionnaires, interviews, and focus groups, as well as through trade publications and business databases. The study will be utilized throughout courses in the minor and will form the basis of the business plan in  MGT 459 - New Venture Commercialization .

Requisites: Senior standing, MGT 351  and/or MKT 331  (depending on the minor), or instructor permission (Required, Previous).

XLIST: MKT 451  

Credits: 4 cr


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