Dec 02, 2024  
2017-2018 Undergraduate Academic Catalog | Expires Aug. 2024 
    
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MGT 459 - New Venture Commercialization

This course draws on a broad range of business disciplines including management, marketing, finance and accounting to develop a business plan. Students can work on commercializing a business concept developed during MGT 351  and/or MKT 451  classes, or work on commercializing inventions by SVSU College of Engineering, or business ideas by SVSU College of Health and Human Services. Critical elements of the business plan include industry/market analysis, clear opportunity and concept definition, target market analysis, a comprehensive human resource plan, financial pro forma analysis, as well as statements of sources and uses of funds, and an assessment of critical risks. Semester-long work on the business plan culminates with a presentation during a business plan competition.

Requisites: MGT 351 , MKT 451  or MGT 451  and junior standing (Required, Previous).

Credits: 4 cr


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