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2016-2017 Undergraduate Academic Catalog | Expires Aug. 2023 
    
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MKT 451 - Creativity, Innovation and Entrepreneurship

This course explores creativity, invention and innovation as they apply to entrepreneurship and organizational leadership.  Key behaviors related to entrepreneurial creativity and innovation are examined, along with tools and processes used to manage creativity and innovation.  The course introduces students to the discipline of creative problem solving through individual and team activities. An emphasis is placed on increasing innovative capacity through recognition and development of one’s own curiosity, talent and idea-generating skills.

Requisites: Senior standing, MGT 351 or MKT 331, or instructor permission (Required, Previous).

Credits: 3 cr


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