Mar 29, 2024  
2016-2017 Undergraduate Academic Catalog | Expires Aug. 2023 
    
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MKT 436 - Marketing Management


Study of principles used in development of strategies for solving marketing problems. In addition, students will have the opportunity to analyze a number of contemporary marketing cases as well as marketing simulations to illustrate the integration of the four tools of the marketing mix, product, price, distribution, and promotion, in development of the firm’s total marketing effort.

Requisites: MKT 331, junior standing. (Required, Previous).

Credits: 3 cr



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