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Nov 30, 2024
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2014-2015 Undergraduate Academic Catalog | Expires Aug. 2021 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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MKT 331 - Marketing Principles
Course embraces both micro and macro approaches with emphasis on the former. Content includes: assessment of marketing’s role in society; analysis of buyer behavior; administration of domestic and international marketing programs; treatment of marketing information/communication systems; and consideration of socio-economic, political and technical factors affecting marketing decisions.
Prerequisite: Junior standing.
Credits: 4 cr
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