Nov 21, 2024

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Marketing Minor (B.B.A. Major)

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A Minor in Marketing (B.B.A Major) may be obtained by completing the following:

Program Requirements

MKT 434 - Consumer Behavior and Analytics 4 cr
MKT 435 - Marketing Research and Analytics 4 cr
MKT 436 - Marketing Strategy 4 cr
- One additional 300-400 level course in marketing, not to include business core courses.