Apr 03, 2025

2019-2020 Undergraduate Academic Catalog | Expires Aug. 2026

2019-2020 Undergraduate Academic Catalog | Expires Aug. 2026 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

Marketing (B.B.A.)

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(or a second major)

A minor is not required. (The minor requirement is met automatically by completing the business core; however, a minor in accounting, economics, finance, legal studies or management may be obtained by completion of certain courses as listed under the respective department.)

Bachelor of Business Administration Requirements (B.B.A.)

Every candidate must earn at least a total of 124 credits, including a minimum of 42 credits at the 300-400 level, complete university Basic Skills and General Education requirements, and must satisfy the following:

Business Core (50 cr)

Business Cognates (11 cr)

COMM 105A - Fundamentals of Communication (GE9) 3 cr
CS 150 - Contemporary Business Software 1 cr
MATH 120B - Algebraic Methods: Finite Math (GE3) 4 cr or MATH courses numbered at or above MATH 161 [MATH 120B is recommended for business students who are not planning to take additional work in mathematics]
RPW 300 - Writing in the Professions 3 cr

Major Required Courses (10 cr)

Major Electives

Three additional 300-400 level marketing courses, not to include any business core courses (9 - 12 cr).

Professional Sales Concentration

Students may choose a Professional Sales Concentration by taking the following classes in addition to the major required courses above.

MKT 333 - Sales Management 3 cr
MKT 433 - Personal Selling 4 cr
MKT 453 - Advanced Selling and Negotiation 4 cr