ART 365G - Advertising Design

Credits: 3

Introduction to advertising, brand positioning, and client/agency relationships. The study of cultural and psychological aspects of advertising design with a focus on visual solutions and the development of advertising for a variety of media, including print, broadcast, direct mail, packaging, social media, web-based content, and point-of-purchase.

Requisites: ART 250G, ART 350G (Required, Previous).

Session Cycle: Fall only Yearly Cycle: Every Year