MKT 437 - Predictive Analytics

This course trains students to optimize marketing decisions by applying various statistical methods and modeling approaches. In this course, students learn various statistical techniques to analyze consumer data, and their applications in real-world business decisions. The course also helps better understand customer lifetime values and customer segments. This course requires strong quantitative and analytical skills.

Requisites: ECON 235 OR Instructor Permission

Credits:4 cr

Session Cycle: Winter onlyYearly Cycle: Every Year