MKT 444 - Social Media Marketing

This course examines the use of Social Media as a unique channel for marketing to consumers and businesses. Specifically, it will look at issues such as Social Media strategy, online consumer behavior, network effects, online branding and traffic building, personalized marketing, and the use of Social Media analytical tools to assess a success of Social Media marketing campaign.

Requisites: MKT 331 , junior standing. (Required, Previous)

Credits:4 cr

Session Cycle: Winter onlyYearly Cycle: Every Year