MKT 451 - Creativity & Bus Feasibility Analysis

This course requires students to develop a business idea along with extensive testing of its feasibility in the market. The class will incorporate elements of design think and creativity training. Market analysis of the feasibility of the venture will be conducted through questionnaires, interviews and focus groups, as well as through trade publications and business databases. The study will be utilized throughout courses in the minor and will form the basis of the business plan in MGT 459 - New Venture Commercialization.

Requisites: Senior standing, MGT 351 and/or MKT 331 , or instructor permission (Required, Previous).

XLIST: MGT 451

Credits:4 cr

Session Cycle: Fall, Winter, & Spring/SummerYearly Cycle: Periodically