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May 12, 2025
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MKT 346 - Franchising
This course takes an entrepreneurial view of starting and managing a new franchise from both the perspective of the franchisor and franchisee. Emphasis is placed on recognizing and evaluating opportunities for franchise entrepreneurs, the development of appropriate strategies and plans and the implementation and launch of a new franchise.
Requisites: Junior standing. (Required, Previous).
XLIST: MGT 346
Credits:3 cr
Session Cycle: Fall onlyYearly Cycle: Every Year
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