MKT 331 - Marketing Principles

Course embraces both micro and macro approaches with emphasis on the former. Content includes: assessment of marketing’s role in society; analysis of buyer behavior; administration of domestic and international marketing programs; treatment of marketing information/communication systems; and consideration of socio-economic, political and technical factors affecting marketing decisions.

Requisites: Junior standing. (Required, Previous).

Credits:4 cr

Session Cycle: Winter onlyYearly Cycle: Periodically