COMM 315 - Persuasion & Attitude Change

Examines processes and theories of attitude change; susceptibilities and resistances to persuasion; audience analysis; message formulation, and source credibility; verbal and non-verbal components of persuasive communication.

Requisites: COMM 105A or COMM 105B or instructor permission (Required, Previous).

Credits:3 cr

Session Cycle: Fall and WinterYearly Cycle: Every Year