Jan 13, 2025

2023-2024 Undergraduate Catalog | Expires Aug. 2030

2023-2024 Undergraduate Catalog | Expires Aug. 2030 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

MKT 445 - Digital Marketing and Analytics

The course is designed to shed some light on digital marketing concepts, strategies, and the use of current digital technologies. Additionally, this course will address the use of digital data analytics for marketing purposes.

Requisites: MKT 331 (Required, Previous). Junior standing. (Required, Previous).

Credits:4 cr

Session Cycle Winter onlyYearly Cycle Every Year