Dec 26, 2024

2023-2024 Undergraduate Catalog | Expires Aug. 2030

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MKT 433 - Personal Selling

Understanding the value of developing personal selling skills by exposing students to a personal selling academic theory, role play scenarios, and real-world applications and ethical dilemmas. The course also studies the role of selling in the entire marketing process.

Requisites: MKT 331 (Required, Previous). Junior standing. (Required, Previous).

Credits:4 cr

Session Cycle Fall onlyYearly Cycle Every Year