Jan 13, 2025

2023-2024 Undergraduate Catalog | Expires Aug. 2030

2023-2024 Undergraduate Catalog | Expires Aug. 2030 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

MKT 434 - Consumer Behavior & Analytics

Investigation of consumer marketing structure and behavior and their impact upon the firm’s, competitive operations and actions. The course also addresses how to use data analytics to learn about and market to individual consumers.

Requisites: MKT 331 (Required, Previous). Junior standing. (Required, Previous).

Credits:4 cr

Session Cycle Fall, Winter and SpringYearly Cycle Every Year