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May 14, 2024
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MKT 451 - Creativity & Busin Feasibility Analysis
This course requires students to develop a business idea along with extensive testing of its feasibility in the market. The class will incorporate elements of design think and creativity training. Market analysis of the feasibility of the venture will be conducted through questionnaires, interviews and focus groups, as well as through trade publications and business databases. The study will be utilized throughout courses in the minor and will form the basis of the business plan in MGT 459 - New Venture Commercialization.
Requisites: MGT 351 or MKT 331 (Required, Previous). Senior standing (Required, Previous).
XLIST: MGT 451
Credits:4 cr
Session Cycle Fall onlyYearly Cycle Every Year
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