MKT 436 - Marketing Strategy

Study of the substantive and functional aspects of marketing strategy. It covers the elements of marketing analysis and the marketing mix. Students will have the opportunity to analyze a number of contemporary marketing cases as well as develop a marketing plan to illustrate the integration of the four tools of the marketing mix, product, price, distribution, and promotion, in development of the firm’s total marketing effort. The course is intended as a marketing capstone and will require students to integrate knowledge from other marketing courses.

Requisites: MKT 331 (Required, Previous). Junior standing. (Required, Previous).

Credits:4 cr

Session Cycle Fall, Winter and SummerYearly Cycle Every Year