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MKT 435 - Marketing Research and Analytics

This course will provide a fundamental understanding of the marketing research methods utilized by businesses. Topics covered in this course will also help managers harness the power of big data using the latest tools and analytical techniques to drive marketing efforts forward.

Requisites: ECON 335, MKT 331 (Required, Previous). Junior standing. (Required, Previous).

Credits:4 cr

Session Cycle Fall and WinterYearly Cycle Every Year


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