MKT 346 - Franchising

This course takes an entrepreneurial view of starting and managing a new franchise from both the perspective of the franchisor and franchisee. Emphasis is placed on recognizing and evaluating opportunities for franchise entrepreneurs, the development of appropriate strategies and plans, and the implementation and launch of a new franchise.

Requisites: Junior standing. (Required, Previous).

XLIST: MGT 346

Credits:3 cr

Session Cycle Winter and SpringYearly Cycle Periodically