Dec 26, 2024  
2023-2024 Undergraduate Catalog | Expires Aug. 2030 
    
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MKT 337 - Industrial Marketing


An examination of the problems of marketing industrial goods. Attention is given to market information, marketing planning, methods of distribution, pricing, promotion and distributor/ dealer systems.

Requisites: MKT 331 (Required, Previous). Junior standing. (Required, Previous).

Credits:3 cr

Session Cycle Winter onlyYearly Cycle Periodically



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