MKT 332 - Retail Management

An examination of essential principles and practices of retail management, including site selection, store design and department layout, merchandise management, sales promotion and customer services. Additionally, the course considers the broad issues of modern marketing and financial strategies as they affect retail distribution and clarifies new influences at work in the retail environment.

Requisites: MKT 331, junior standing. (Required, Previous). Junior Standing (Required, Previous).

Credits:3 cr

Session Cycle Winter onlyYearly Cycle Periodically