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Nov 23, 2024
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MKT 331 - Marketing Principles
Course embraces both micro and macro approaches with emphasis on the former. Content includes: assessment of marketing’s role in society; analysis of buyer behavior; administration of domestic and international marketing programs; treatment of marketing information/communication systems; and consideration of socio-economic, political and technical factors affecting marketing decisions.
Requisites: Junior standing. (Required, Previous).
Credits:4 cr
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