Apr 20, 2024

2021-2022 Graduate Catalog | Expires Aug. 2028

2021-2022 Graduate Catalog | Expires Aug. 2028 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

MKT 636 - Multinational Marketing

Introduces a systematic treatment of marketing on a global basis. Examines strategies and organization for international business. Considers the impact of social, cultural, political and economic variables in studying marketing operations in foreign environments.

Requisites: MKT 631B (Required, Previous).

Credits:3 cr