Apr 27, 2024

2021-2022 Undergraduate Catalog | Expires Aug. 2028

2021-2022 Undergraduate Catalog | Expires Aug. 2028 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

MKT 434 - Consumer Behavior and Analytics

Investigation of consumer marketing structure and behavior and their impact upon the firm’s, competitive operations and actions. The course also addresses how to use data analytics to learn about and market to individual consumers.

Requisites: MKT 331 , junior standing. (Required, Previous).

Credits:4 cr