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2020-2021 Undergraduate Catalog | Expires Aug. 2027 
    
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MKT 331 - Marketing Principles

Course embraces both micro and macro approaches with emphasis on the former. Content includes: assessment of marketing’s role in society; analysis of buyer behavior; administration of domestic and international marketing programs; treatment of marketing information/communication systems; and consideration of socio-economic, political and technical factors affecting marketing decisions.

Requisites: Junior standing. (Required, Previous).

Credits:4 cr


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