Sep 27, 2021  
2019-2020 Graduate Academic Catalog | Expires Aug. 2026 
    
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MKT 633 - Global Business-To-Business Marketing


A global perspective for the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products and services that these organizations in turn produce for others. This course will focus upon the complexity of business-to-business marketing situations in a global context and relevant alternative tactics and strategies for business marketing and purchasing.

Requisites: MKT 631A. (Required, Previous).

Credits:3 cr



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