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2019-2020 Undergraduate Academic Catalog | Expires Aug. 2026 
    
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MKT 434 - Consumer Behavior and Analytics

Investigation of consumer marketing structure and behavior and their impact upon the firm’s, competitive operations and actions. The course also addresses how to use data analytics to learn about and market to individual consumers.

Requisites: MKT 331  , junior standing. (Required, Previous).

Credits:4 cr


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