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Dec 12, 2025
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2019-2020 Undergraduate Academic Catalog | Expires Aug. 2026 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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MKT 435 - Marketing Research and Analytics
This course will provide a fundamental understanding of the marketing research methods utilized by businesses. Topics covered in this course will also help managers harness the power of big data using the latest tools and analytical techniques to drive marketing efforts forward.
Requisites: ECON 335, MKT 331, junior standing. (Required, Previous).
Credits:4 cr
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