Oct 03, 2022  
2019-2020 Undergraduate Academic Catalog | Expires Aug. 2026 
    
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MKT 332 - Retail Management


An examination of essential principles and practices of retail management, including site selection, store design and department layout, merchandise management, sales promotion and customer services. Additionally the course considers the broad issues of modern marketing and financial strategies as they affect retail distribution and clarifies new influences at work in the retail environment.

Requisites: MKT 331, junior standing. (Required, Previous).

Credits:3 cr



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