Apr 04, 2025

2019-2020 Undergraduate Academic Catalog | Expires Aug. 2026

2019-2020 Undergraduate Academic Catalog | Expires Aug. 2026 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

MKT 331 - Marketing Principles

Course embraces both micro and macro approaches with emphasis on the former. Content includes: assessment of marketing’s role in society; analysis of buyer behavior; administration of domestic and international marketing programs; treatment of marketing information/communication systems; and consideration of socio-economic, political and technical factors affecting marketing decisions.

Requisites: Junior standing. (Required, Previous).

Credits:4 cr