Nov 27, 2024  
2018-2019 Undergraduate Academic Catalog | Expires Aug. 2025 
    
2018-2019 Undergraduate Academic Catalog | Expires Aug. 2025 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

Add to Portfolio (opens a new window)

MKT 433 - Personal Selling


Understanding the value of developing personal selling skills by exposing students to a personal selling academic theory, role play scenarios, and real­-world applications and ethical dilemmas. The course also studies the role of selling in the entire marketing process.

Requisites: MKT 331 , junior standing (Required, Previous)

Credits:4 cr



Add to Portfolio (opens a new window)