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Nov 30, 2024
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2017-2018 Undergraduate Academic Catalog | Expires Aug. 2024 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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MKT 335 - Advertising Strategy
An intensive investigation of the underlying ideas, principles and concepts which may be used to inform consumers of the availability and attributes of products and services.
Requisites: MKT 331, junior standing. (Required, Previous).
Credits: 3 cr
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