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Sep 27, 2024
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2015-2016 Undergraduate Academic Catalog | Expires Aug. 2022 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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MKT 336 - Services Marketing
Course focuses on the practical techniques for defining and meeting the needs of each set of an organization’s external and internal customers. Emphasizes the key drivers of service: empowered employees and customers; creating a culture of service; customer-focused information systems; incentives for customer service; and the leadership roles of senior, middle and lower levels of management.
Prerequisites: MKT 331 and junior standing.
Credits: 3 cr
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