Jan 05, 2025  
2015-2016 Undergraduate Academic Catalog | Expires Aug. 2022 
    
2015-2016 Undergraduate Academic Catalog | Expires Aug. 2022 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

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MKT 434 - Consumer Behavior


Investigation of consumer marketing structure and behavior and their impact upon the firm’s, competitive operations and actions.

Prerequisites: MKT 331  and junior standing.
Credits: 3 cr



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