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Dec 10, 2025
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2015-2016 Undergraduate Academic Catalog | Expires Aug. 2022 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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COMM 315 - Persuasion & Attitude Change
Examines processes and theories of attitude change; susceptibilities and resistances to persuasion; audience analysis; message formulation, and source credibility; verbal and non-verbal components of persuasive communication.
Prerequisites: COMM 105A or COMM 105B or instructor permission.
Credits: 3 cr
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