Feb 05, 2025  
2012-2013 Undergraduate Academic Catalog | Expires Aug. 2019 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  Colleges & Departments
  Courses
  Programs
  General Education Requirements
  Archived Catalogs
  Mobile Catalog App


  Accreditations
  Academic Policies
  Admissions
  Costs
  Degree Requirements
  Resources for Students
  Special Programs
  Veterans Educational Benefits
  Credit Hours and Attendance
  My Portfolio
HELP
2012-2013 Undergraduate Academic Catalog | Expires Aug. 2019 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKT 434 - Consumer Behavior

Investigation of consumer marketing structure and behavior and their impact upon the firm’s, competitive operations and actions.

Prerequisite: MKT 331  and junior standing.

Credits: 3 cr


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)