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May 04, 2024
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2009-2010 Undergraduate Academic Catalog | Expires Aug. 2016 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.
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MKT 436 - Marketing Problems
Study of integration of major tasks and decisions involved in developing and marketing products. Comprehensive discussion of cases involving different decisions for a variety of products
Prerequisites/Corequisites: Prerequisite: MKT 331 and Junior standing.
3 cr
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