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    Saginaw Valley State University
  Jan 19, 2018
2017-2018 Undergraduate Academic Catalog

Marketing (B.B.A.)

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(or a second major)

A minor is not required. (The minor requirement is met automatically by completing the business core; however, a minor in accounting, economics, finance, legal studies or management may be obtained by completion of certain courses as listed under the respective department.)

Bachelor of Business Administration Requirements (B.B.A.)

Every candidate must earn at least a total of 124 credits, including a minimum of 42 credits at the 300-400 level, complete university Basic Skills  and General Education   requirements, and must satisfy the following:

Business Cognates (11 cr)

Courses Outside of the College of Business and Management

48 credits must be earned in courses that are not in the College of Business and Management.

Major Electives

  • Three additional 300-400 level marketing courses, not to include any business core courses (9 - 12 cr).

Professional Sales Concentration

Students may choose a Professional Sales Concentration by taking the following classes in addition to the major required courses above.

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