Apr 20, 2024

2019-2020 Graduate Academic Catalog | Expires Aug. 2026

2019-2020 Graduate Academic Catalog | Expires Aug. 2026 THIS CATALOG IS ARCHIVED. BE SURE YOU ARE ACCESSING THE MOST ACCURATE CATALOG FOR YOU.

MKT 631B - Applied Integrated Marketing Management

Applied use of concepts to improve marketing decision-making and management. The student can expect to utilize some combination of business simulations, cases or projects to apply the marketing concepts learned in MKT 631A to solve business challenges in either simulated or real world environments.

Requisites: MKT 631A. (Required, Previous).

Credits:2 cr