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May 07, 2024
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MKT 631B - Applied Integrated Marketing Management Applied use of concepts to improve marketing decision-making and management. The student can expect to utilize some combination of business simulations, cases or projects to apply the marketing concepts learned in MKT 631A to solve business challenges in either simulated or real world environments.
Requisites: MKT 631A. (Required, Previous).
Credits:2 cr
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