Mar 20, 2019  
2018-2019 Undergraduate Academic Catalog 
    
2018-2019 Undergraduate Academic Catalog
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MKT 434 - Consumer Behavior and Analytics


Investigation of consumer marketing structure and behavior and their impact upon the firm’s, competitive operations and actions. The course also addresses how to use data analytics to learn about and market to individual consumers.

Requisites: MKT 331  , junior standing. (Required, Previous).

Credits:4 cr



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