Jan 22, 2019  
2018-2019 Undergraduate Academic Catalog 
    
2018-2019 Undergraduate Academic Catalog
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MKT 336 - Services Marketing


Course focuses on the practical techniques for defining and meeting the needs of each set of an organization’s external and internal customers. Emphasizes the key drivers of service: empowered employees and customers; creating a culture of service; customer-focused information systems; incentives for customer service; and the leadership roles of senior, middle and lower levels of management.

Requisites: MKT 331, junior standing. (Required, Previous).

Credits:3 cr



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