Feb 19, 2019  
2018-2019 Undergraduate Academic Catalog 
    
2018-2019 Undergraduate Academic Catalog
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MKT 436 - Marketing Strategy


Study of the substantive and functional aspects of marketing strategy. It covers the elements of marketing analysis and the marketing mix. Students will have the opportunity to analyze a number of contemporary marketing cases as well as develop a marketing plan to illustrate the integration of the four tools of the marketing mix, product, price, distribution, and promotion, in development of the firm’s total marketing effort. The course is intended as a marketing capstone and will require students to integrate knowledge from other marketing courses.

Requisites: Senior standing  (Required, Previous) and MKT 331 (Required, Previous or Concurrent)

Credits:4 cr



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