Feb 20, 2019  
2018-2019 Undergraduate Academic Catalog 
    
2018-2019 Undergraduate Academic Catalog
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MKT 346 - Franchising


This course takes an entrepreneurial view of starting and managing a new franchise from both the perspective of the franchisor and franchisee. Emphasis is placed on recognizing and evaluating opportunities for franchise entrepreneurs, the development of appropriate strategies and plans and the implementation and launch of a new franchise.

Requisites: Junior standing. (Required, Previous).

XLIST: MGT 346 

Credits:3 cr



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