Mar 20, 2019  
2018-2019 Undergraduate Academic Catalog 
    
2018-2019 Undergraduate Academic Catalog
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MKT 337 - Industrial Marketing


An examination of the problems of marketing industrial goods. Attention is given to market information, marketing planning, methods of distribution, pricing, promotion and distributor/dealer systems.

Requisites: MKT 331, junior standing. (Required, Previous).

Credits:3 cr



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